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The formula used to calculate the return on 1 visitor to your website may best be compared
to a recipe from a cookbook. In this case, the recipe is quite easy to make, but it is the
ingredients that are somewhat hard to come by..
The ingredients:
Visitors-customer ratio: This is the number of unique, new visitors divided by the number of new customers that has been added during a given period (for instance, one month). The general average is 1/100 or one new customer per 100 visitors.
Average turnover of one customer.
The formula:
1 visitor = Visitors-customer ratio X average turnover of one customer.
It is, however, important for you to know the difference between unique visitors, visitors
and hits or pageviews.
A visitor is somebody who visits your website. Every visitor scores at least 1 hit or pageview
during his or her visit. If the visitor visits several pages, you then have several pageviews
for the same visitor.
A new, unique visitor is every visitor who is visiting your website for the first time. In order
to determine the number of new, unique visitors, the easiest way to analyse your website’s logs is to have recourse to web-statistical programmes such as Livestats or WebTrends.
You take the number of visitors that have visited your website via a search engine. On the average, this means some 85% of the new visitors. When you then add 15% to the number
of visitors that have found your site via the search engines, you will get the number of
unique, new visitors. You thus are increasing by the number of visitors that have heard
about your site and simply have typed your name into the browser.
We will take an insurance company as a example. On the average, every new customer brings in 500 euro per year in premiums, and this for an average of 10 years. In this scenario, the average turnover figure represented by one new customer during his period of affiliation amounts to 5000 euro. The average visitors/customer ratio is 1% (the general average for all sites). Every 100 visitors thus contribute 1 new customer, good for a turnover figure of 5000 euro.Since, with Hit Magnet, 100 visitors cost no more than 15 EUR, this represents a net turnover of 4985 EUR.
Calculate the return of 1 visitor and use Hit Magnet to attract a permanent flow of visitors to your site!
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